Understand your sales overview

Use the Home page and Analytics to answer specific questions about your store.

Before you start

Choose a clear reporting period. Sample numbers in these screenshots are demonstration data.

On a phone? Open the admin menu to find the same section. Screenshots below show the desktop view; tap “Open full size” for a closer look.
STEP 1

Review the Home summary

Open Home to see the selected period’s sales, order count, average order value, and unfulfilled orders. The recent orders list gives context behind the summary.

Lulu Guide Demo
Home dashboard with sample sales and order metrics
Actual Lulu admin · Demonstration store and sample dataOpen full size ↗
STEP 2

Open Analytics

Select Analytics for additional reporting tools. Review the chosen period and use reports that match the question you are trying to answer.

Lulu Guide Demo
Lulu Analytics interface in the demonstration store
Actual Lulu admin · Demonstration store and sample dataOpen full size ↗
STEP 3

Keep definitions in mind

An order total is not the same as a payment-provider settlement. Refunds, pending payments, fees, currency, and reporting time boundaries can affect comparisons. Reconcile using the underlying records.

STEP 4

Choose a next step

Use the data to identify a concrete action, such as checking an unfulfilled order, improving a product page, or adjusting stock. Reports support decisions; they do not guarantee a particular business result.

CHECK YOUR WORK

You’re ready when…

  • Check the date range, eligibility rules, or campaign conditions.
  • Test using a qualifying product and a non-qualifying example.
  • Review the customer-visible result before promoting an offer.

IF SOMETHING DOESN’T LOOK RIGHT

Troubleshooting

I cannot find this page or action.

Check the store shown at the top of the admin. On a phone, open the navigation menu first. Ask the store owner to confirm your permissions and whether the feature is available for this store.

My change is not visible in the storefront.

Confirm the change was saved, then open the correct storefront in a separate tab. Check product status and the published theme. A preview or draft can differ from the live store.

What should I send support?

Send your store address, the page you were using, the steps you took, and the exact error text. Include a screenshot with private customer details hidden. Do not share passwords, API keys, or full payment information.

Keep going

Get help with this step ↗