Have the relevant merchant or business account. External approval and service requirements are separate from Lulu setup.
Choose the channel
Open Google & YouTube or Facebook & Instagram in the admin. Read How to connect on that screen.
- Use the account belonging to this business.
Enter account identifiers
Enter the requested merchant, catalog, or pixel identifiers in Connection, then save.
- Copy identifiers from the provider’s own business tools.
Register the feed
Copy Your product feed URL or Your catalog feed URL and add it to the provider using the channel’s displayed instructions.
- Review Products in your feed before submitting it.
Check provider diagnostics
Review feed processing and approval in the provider account. Fix rejected products and allow the feed to refresh.
- A saved connection does not guarantee listing approval or paid advertising.
CHECK YOUR WORK
You’re ready when…
- The provider has the correct feed URL.
- Feed diagnostics have been reviewed.
IF SOMETHING DOESN’T LOOK RIGHT
Troubleshooting
Why are products absent from the provider?
Check the Lulu feed contents, provider processing errors, product availability, and account approval status.
Why is a control missing or unavailable?
Confirm that you are in the correct store and that your role allows this action. Optional apps and channels may require installation, a plan, or activation. Share the screen name and error with support if access is still unclear.