Campaigns: track marketing activity and attribution

Create campaign records and inspect the source of recorded sales.

Before you start

Choose consistent campaign names and tracking values before sharing links.

On a phone? Open the admin menu to find the same section. Screenshots below show the desktop view; tap “Open full size” for a closer look.
STEP 1

Create a campaign

Open Growth → Campaigns → Create campaign. Enter its name and the budget or tracking fields offered.

  • Use source, medium, and campaign values that your team will recognize.
STEP 2

Review campaign details

Open the saved campaign and check its links and configuration.

  • Creating a tracking record does not itself publish an advertisement or send a newsletter.
STEP 3

Use consistent tracking

Use the intended campaign tracking values in the links you distribute through your marketing tools.

  • Test the destination URL before sharing it.
STEP 4

Review attribution

Open Growth → Attribution and compare channels and campaigns for the same period.

  • Attribution is based on recorded activity and may not account for every interaction.

CHECK YOUR WORK

You’re ready when…

  • Campaign tracking is consistent.
  • The destination and report period have been checked.

IF SOMETHING DOESN’T LOOK RIGHT

Troubleshooting

Why does a campaign show no activity?

Check that links were used, visits or orders were recorded, and the report period is correct. A campaign record alone does not generate traffic.

Why is a control missing or unavailable?

Confirm that you are in the correct store and that your role allows this action. Optional apps and channels may require installation, a plan, or activation. Share the screen name and error with support if access is still unclear.

Keep going

Get help with this step ↗