Store access: password protection and preview links

Keep a store private during setup and open it when ready.

Before you start

Complete your launch checklist before removing storefront password protection.

On a phone? Open the admin menu to find the same section. Screenshots below show the desktop view; tap “Open full size” for a closer look.
STEP 1

Find access settings

Open Online Store → Preferences → Password protection. Review whether Enable password is on.

  • The storefront password is separate from your admin account password.
STEP 2

Set the visitor experience

For a private store, set the storefront password and message to visitors, then Save.

  • Share access only with reviewers who need it.
STEP 3

Use preview links carefully

In Store links, copy the store URL or private preview link as appropriate. A preview link can bypass password protection.

  • Do not publish a private preview link in public documentation.
STEP 4

Open the store

When ready, turn off password protection and Save. Visit the public URL in a private browser window without an admin session.

  • Review search indexing separately under SEO & AI.

CHECK YOUR WORK

You’re ready when…

  • A logged-out visitor gets the intended access.
  • Private preview links remain private.

IF SOMETHING DOESN’T LOOK RIGHT

Troubleshooting

Why can I see the store while visitors cannot?

Your browser may have a valid preview link or storefront access. Test the ordinary store URL in a new private window.

Why is a control missing or unavailable?

Confirm that you are in the correct store and that your role allows this action. Optional apps and channels may require installation, a plan, or activation. Share the screen name and error with support if access is still unclear.

Keep going

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