Launch your first store
Build a catalog, choose a theme, connect payments, and check the whole customer journey.
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Your A–Z guide to starting, running, and growing with Lulu.
Search steps, checklists, and troubleshooting answers. Browse the A–Z manual ↗
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Full user manualPopular: Open your storeAdd a productConnect a domainLaunch checklist
YOUR COMPLETE REFERENCE
Find your manual.
Store owner manual ↗
From your first sign-in to daily operations: products, orders, customers, content, payments, settings, and reporting.
Themes & editor manual ↗
Choose a theme, build page layouts, customize styles, enable app components, edit supported code, and manage theme packages.
Apps manual ↗
Find an app, review its requirements and charges, configure it, connect its theme components, and manage updates.
Partner manual ↗
Create a development workspace, submit apps and themes, upload theme packages, maintain listings, and understand release behavior.
Dropshipping manual ↗
Plan your supplier setup, connect a supported provider, price products, fulfill orders, and coordinate returns.
Point of Sale manual ↗
Set up your counter, pair devices, authorize staff, complete sales, reconcile cash, handle returns, and recover offline sales.
Start with what you want to do
Your next step, made clear.
93 step-by-step guides, 18 app guides, and real screenshots from our demonstration store.
Start dropshipping
Understand activation, choose your provider, plan pricing, and test supplier fulfillment.
Run your day-to-day
Stay on top of inventory, orders, customers, and the people working in your store.
Find your way
Browse by topic.
Getting started ↗
Create your store and get to know your admin.
Products & inventory ↗
Build a catalog customers can shop with confidence.
Online store ↗
Themes, domains, and the look of your brand.
Payments & delivery ↗
Connect payments and prepare to fulfill orders.
Orders & customers ↗
Review purchases and keep the next step clear.
Marketing & analytics ↗
Build offers and understand store performance.
Apps & integrations ↗
Install and configure the extras your store needs.
Account & packages ↗
Sign in, compare packages, and get help.
Dropshipping & suppliers ↗
Plan provider connections, pricing, fulfillment, and supplier support.
Content & search visibility ↗
Pages, blogs, files, structured content, and search settings.
Sales channels & advanced selling ↗
POS, B2B, marketplaces, subscriptions, and optional selling tools.
Store settings & security ↗
Checkout, notifications, privacy, backups, and account access.
Partners & developers ↗
Development stores, theme packages, app submissions, and listing releases.
New around here?
Get comfortable.
Then get going.
Our admin walkthrough shows where things live, using screenshots from a real demonstration store.
Get to know your admin ↗
A question we haven’t answered?
Tell us your store address and what you’re trying to do. Leave out passwords and payment secrets.