YOUR BUSINESS. YOUR POSSIBILITIES.

Your next
big thing.

Build a beautiful store. Bring your business together. Turn the idea you believe in into a brand people love.

Coffee shops to clothing stores, bakeries to beauty — one platform powers every kind of store.

Every store has a story

Priya’s. Nimali’s. Yuki’s.
You’re next.

Products, orders, point of sale, pre-orders, reviews and payments — one place that looks like you, wherever you sell.

A little less juggling

Your whole business.
A clearer view.

From a new order to the next opportunity, find the details that matter in one familiar place. These are actual screens from our demonstration store.

Lulu Guide Demo
Lulu overview screen with demonstration store data
Actual Lulu admin · Demonstration store and sample dataOpen full size ↗
Take the product tour ↗

One platform. Your possibilities.

The store you imagined.
The tools to make it happen.

Start with an idea. Make it a brand. Bring your storefront, payments, orders, and customers together in a workspace that grows with you.

Meet Lulu →
Sell onlineSell in personSell wholesaleReach new markets

Different businesses. Your kind of store.

One platform.
A world of possibilities.

A fresh collection, a favorite corner, a daily ritual. Give what you sell a place that feels like your brand.

form-studio.lulu.us.com
FORM / STUDIONew arrivals   Collections  
DRESS FOR YOUR EVERYDAY

Find your rhythm.
Wear it your way.

Explore the collection ↗
Clothing collection in a fashion storefront example
Weekend essentialsWeekend essentials$48.00
The everyday carryThe everyday carry$64.00
The city collectionThe city collection$72.00
Illustrative Lulu interface · Sample store and data

Fashion & accessories

A look that’s all yours.

Give your collection a distinct point of view.

haven-home.lulu.us.com
HAVEN / HOMENew arrivals   Collections  
A LITTLE MORE AT HOME

Room to unwind.
Space to be you.

Explore the collection ↗
White accent chair in a homeware storefront example
The reading chairThe reading chair$149.00
The dining collectionThe dining collection$249.00
Illustrative Lulu interface · Sample store and data

Home & living

Make room for your ideas.

Let thoughtful products and details tell the story.

botanic-ritual.lulu.us.com
BOTANIC / RITUALNew arrivals   Collections  
SMALL MOMENTS. DAILY CARE.

Your daily ritual.
Beautifully simple.

Explore the collection ↗
Skincare bottles in a beauty storefront example
The daily cleanseThe daily cleanse$28.00
Essential careEssential care$36.00
The complete ritualThe complete ritual$64.00
Illustrative Lulu interface · Sample store and data

Beauty & self-care

Turn a routine into a ritual.

Build a calm, considered home for your brand.

Illustrative storefront concepts with sample products and USD prices.

Explore the product tour ↗

Connected from the first idea

One store.
So much comes together.

Follow the journey from making it yours to making your next move.

01 / Build your brand

From a good idea to your own storefront.

Choose a theme, shape your collection, and make the details yours. Build a place your customers will remember.

Explore the store builder ↗Your brand. Your layout. Your store.
botanic-ritual.lulu.us.com
BOTANIC / RITUALNew arrivals   Collections  
SMALL MOMENTS. DAILY CARE.

Your daily ritual.
Beautifully simple.

Explore the collection ↗
Skincare bottles in a beauty storefront example
The daily cleanseThe daily cleanse$28.00
Essential careEssential care$36.00
The complete ritualThe complete ritual$64.00
Illustrative Lulu interface · Sample store and data

02 / Make the sale

Make “I love it” easy to act on.

Bring payments, delivery, and discounts into one clear checkout. Get help connecting the supported providers that fit your business.

Explore checkout & payments ↗Provider accounts, availability, and processing fees apply.
Lulu · FREQUENCY / AUDIO
FREQUENCY / AUDIO

A few details.
Then it’s yours.

Email address
Delivery address
City
Postal code
◉   Credit or debit card
Pay $129.00 →Secure checkout · Encrypted connection
Example order: Studio headphonesStudio headphonesBlack / Over-ear
Subtotal$129.00
ShippingFree
Total$129.00
Illustrative Lulu interface · Sample store and data

03 / Keep things moving

Your next order. Your next opportunity.

Keep your orders, customers, and store insights close at hand. Spend less time switching between tools and more time building your business.

See your business in one place ↗Real Lulu interface with demonstration data.
Lulu Guide Demo
Actual Lulu analytics screen using demonstration data
Actual Lulu admin · Demonstration store and sample dataOpen full size ↗

Connect your store to dropshipping suppliers and fulfillment providers

Bring products, print on demand, and fulfillment together with Lulu’s provider connections. We’ll help you choose the right setup for your business.

Explore dropshipping
CJdropshipping
Printful
AliExpress
Printify
Amazon MCF
CJdropshipping
Printful
Printify

From “what if” to “we’re open”

It starts with a few small steps.

01

Make it yours

Create your store and choose a theme that suits your brand.

02

Add the good stuff

Bring in products, photos, descriptions, and prices.

03

Get ready to sell

Set up payments and delivery, test your checkout, and share your store.

Create your store ↗Read the launch checklist →

Room for the way you work

Your next chapter has a plan.

Start with the essentials. Choose more room for your team and your ambitions as your business grows.

For solo entrepreneurs

Basic

Your idea, open for business.

$20USD / month
Billed monthly
Choose Basic ↗

1.5% platform transaction fee

For expanding businesses

Advanced

Make your next market your own.

$290USD / month
Billed monthly
Choose Advanced ↗

0.5% platform transaction fee

For complex businesses

Plus

Built around your bigger picture.

From
$1,950USD / month
Custom agreement
Talk about Plus ↗

0.2% platform transaction fee

Monthly prices in USD. Processing, optional apps, and applicable taxes are separate.

Compare all packages →

Why Lulu

Your shopping platform.
Your launch team, too.

You bring the business. We bring the platform and hands-on help to get it ready—from the first setup conversation to the day you go live.

01 / Your foundation
01

A platform to run your store

Bring your storefront, catalog, orders, and customers together in Lulu. We help you choose the setup that fits your business.

02

Payment gateways, connected

We help you prepare your merchant application, connect supported payment providers, and test successful and failed payments before launch.

02 / Your experience
03

Buy now, pay later options

We help you explore eligible installment providers and integration options for your country, currency, and products, then configure and test the approved solution.

04

Templates that feel like your brand

Get help choosing a theme and customizing layouts, colors, typography, navigation, and product pages for desktop and mobile.

03 / Your opening day
05

The details, brought together

We guide product and collection setup, domains, delivery rates, store email, and the policy pages your customers need.

06

Support from setup to launch

Work through a launch checklist with us: checkout, notifications, order handling, mobile checks, and an admin walkthrough so your team knows what to do next.

A clear path to opening day

PlanBuildConnectTest & launch

Talk about your store

We agree your setup scope, timeline, and any customization costs before work starts. Payment gateways and buy-now-pay-later services require provider approval; availability, fees, and customer eligibility vary. We help with setup, while you approve your business policies and launch.

A little clarity

Good questions. Straight answers.

Something else on your mind? Talk to our team ↗

What is Lulu?

Lulu is a commerce platform for building an online store and managing products, orders, customers, payments, and marketing. Optional apps add specialized tools.

Can I create a store without a credit card?

Yes. Store creation does not ask for a card. Review your chosen package and confirm paid activation and billing terms when you are ready.

Can I move my existing store?

Yes. Start with an inventory of your products, customers, domains, and integrations. Use supported import tools and our migration guide, and test the new store before changing your domain.

Is Lulu only for online stores?

The platform also includes browser point of sale and wholesale workflows. Hardware, connected services, and package requirements vary.

Where can I see package details?

The pricing page has monthly and annual options, platform fees, and a full feature comparison. Contact the team if you need a custom setup.

Here’s to your next big thing.

The idea is yours. Let’s give it a place to grow.