YOUR AMBITION. YOUR NEXT CHAPTER.
A platform for your business. A team to help you launch.
Choose your package, pay for your first cycle, and your store opens straight away.
For solo entrepreneurs
$204 USD billed yearly
Choose BasicFor small teams
$540 USD billed yearly
Choose GrowFor expanding businesses
$3,000 USD billed yearly
Choose AdvancedFor complex businesses
Custom agreement · USD
Talk about PlusUSD per month equivalent, billed yearly. Payment processing and applicable taxes are additional.
Package selection does not charge a card. Paid activation and billing terms are confirmed separately.
Choose a theme and make your brand at home.
Bring payment and delivery choices into one journey.
Draft content and review the result before publishing.
Explore browser-based selling for your retail setup.
Keep products, orders, and stock close at hand.
Choose what fits today. Know what’s available for tomorrow.
| Features | BasicChoose Basic | GrowChoose Grow | AdvancedChoose Advanced | PlusContact us |
|---|---|---|---|---|
| Pricing | ||||
| Pay monthly | $20 USD/mo | $50 USD/mo | $290 USD/mo | From $1,950 USD/mo |
| Pay yearly | $17 USD/mo | $45 USD/mo | $250 USD/mo | Custom agreement |
| Your store | ||||
| Online store and theme editor | Included | Included | Included | Included |
| Product catalog | Unlimited | Unlimited | Unlimited | Unlimited |
| Custom domain connection | Included | Included | Included | Included |
| SSL certificate | Included | Included | Included | Included |
| Additional staff accounts | None | 5 | 15 | Unlimited |
| Inventory locations | 10 | 10 | 10 | 200 |
| Sell and get paid | ||||
| Platform transaction fee | 1.5% | 0.8% | 0.5% | 0.2% |
| Supported payment gateway connections | Included | Included | Included | Included |
| Provider processing fees | Separate | Separate | Separate | Separate |
| Checkout branding | Included | Included | Included | Included |
| Advanced checkout customization | Not included | Not included | Not included | Included |
| B2B catalogs | Up to 3 | Up to 3 | Up to 3 | Unlimited |
| Browser point of sale | Included | Included | Included | Included |
| Run your business | ||||
| Orders and fulfillment | Included | Included | Included | Included |
| Stock and inventory management | Included | Included | Included | Included |
| Shipping zones and pickup | Included | Included | Included | Included |
| Discount codes and gift cards | Included | Included | Included | Included |
| Customer profiles and segments | Included | Included | Included | Included |
| Reports and analytics | Included | Included | Included | Included |
| Regional store customization | Not included | Not included | Included | Included |
| Connect and extend | ||||
| Wise AI tools | Usage limits apply | Usage limits apply | Usage limits apply | Custom allowance |
| Social and marketplace connections | Provider dependent | Provider dependent | Provider dependent | Provider dependent |
| Storefront language tools | Included | Included | Included | Included |
| Optional apps | Billed separately | Billed separately | Billed separately | Billed separately |
| Email and SMS delivery | Usage charges may apply | Usage charges may apply | Usage charges may apply | Usage charges may apply |
| Domain registration | Separate | Separate | Separate | Separate |
| Support | Contact support | Contact support | Priority support | Dedicated support |
Annual totals: Basic $204, Grow $540, Advanced $3,000. Plus is a custom agreement. Domain registration, apps, usage charges, and provider processing are separate. Connected services depend on provider availability and setup. Existing subscriptions keep their current agreement until a change is confirmed.
Yes. Creating a Lulu store means choosing a package and paying for the first billing cycle — your store opens as soon as that payment goes through. There is no free tier, and no charge happens until you complete the payment page.
The annual prices shown are monthly equivalents paid for a full year: Basic $204, Grow $540, and Advanced $3,000. Plus is a custom agreement. Monthly and annual terms are confirmed before activation.
It is the percentage charged by Lulu under your package: 1.5% for Basic, 0.8% for Grow, 0.5% for Advanced, and 0.2% for Plus. Payment-provider processing fees are separate.
Custom domain registration, optional apps, payment processing, advertising, messaging usage, and hardware can carry separate charges. Review each service before enabling it.
Yes, from Settings → Billing in your admin. Upgrading applies immediately and charges only the difference for the days left in your cycle. Downgrading takes effect on your renewal date — you keep everything you have paid for until then, and you are shown exactly what the smaller package removes before you confirm.
No automatic change is made by visiting this page or selecting a package. Existing subscriptions follow their current billing agreement until a change is confirmed.
No. Shopify Payments, Shop Pay, Shopify Capital, Balance, and Shopify Credit are Shopify products. They are not part of a Lulu package.
Create your store. Get help with your next step.
Choose a package and pay to open your store. Read the step-by-step guide: signup, packages, themes and apps →
