STEP-BY-STEP USER MANUAL

Store owner manual

From your first sign-in to daily operations: products, orders, customers, content, payments, settings, and reporting.

Search steps, checklists, and troubleshooting answers. Browse the A–Z manual ↗

CHAPTER 01

Start and launch

  1. Open your Lulu store: from signup to going live

    Create a store without a card, choose a package, add a theme and apps, then remove the password to go live.

    7 steps · 8 min read

  2. Account access: sign in and reset your password

    Find your store, complete email verification, and recover access.

    4 steps · 8 min read

  3. Get to know your Lulu admin

    Find the pages you use to manage your store, products, orders, and settings.

    3 steps · 3 min read

  4. General settings: store details and defaults

    Maintain the business identity and defaults used across your store.

    4 steps · 8 min read

  5. Choose a package and understand billing

    Compare packages without confusing a price illustration with an active subscription.

    4 steps · 3 min read

  6. Pay for your package

    Change your plan, pay by card in the payment window and understand how renewals work.

    4 steps · 3 min read

  7. Test your store before launching

    Work through the customer journey before opening your store to real orders.

    4 steps · 3 min read

CHAPTER 02

Build the catalog

  1. Add your first product

    Create a product with the information your customers need to make a choice.

    4 steps · 3 min read

  2. Variants: sizes, colors, SKUs, and prices

    Manage the choices customers select within a product.

    4 steps · 8 min read

  3. CSV: import and export products

    Move a catalog using a spreadsheet and review the import before applying it.

    4 steps · 8 min read

  4. Create and organize product collections

    Group products into collections and make them easy to browse.

    5 steps · 3 min read

  5. Organize and find your products

    Use product status, search, filters, and collections to keep your catalog manageable.

    4 steps · 3 min read

  6. Review and manage product inventory

    Understand your stock view and check the right product, variant, and location.

    5 steps · 3 min read

  7. Purchase orders: order and receive supplier stock

    Track incoming stock, supplier costs, and partial receipts.

    4 steps · 8 min read

  8. Transfers: move stock between locations

    Record stock moving from one location to another.

    4 steps · 8 min read

  9. Landed costs: understand your product margin

    Account for additional costs when reviewing supplier and group margins.

    4 steps · 8 min read

CHAPTER 03

Design and publish

  1. Choose and preview a theme

    Find your live theme, work on a draft, and check the result before publishing.

    4 steps · 3 min read

  2. Theme editor: sections, blocks, and templates

    Build page layouts, edit their content, and preview each screen size.

    5 steps · 10 min read

  3. Theme editor: colors, fonts, and app embeds

    Adjust global appearance and enable installed app components.

    4 steps · 8 min read

  4. Pages: publish About, Contact, and information pages

    Create useful storefront pages and make them easy to find.

    4 steps · 8 min read

  5. Blog: write and publish posts

    Publish useful articles with an author, summary, and image.

    4 steps · 8 min read

  6. Files: upload images, videos, and PDFs

    Host reusable media in your store and use it in content.

    4 steps · 8 min read

  7. Build your storefront navigation

    Create menus that help customers find products, collections, and useful information.

    5 steps · 3 min read

  8. Custom content: metafields and metaobjects

    Store structured details beyond the standard product fields.

    4 steps · 8 min read

  9. Connect an existing domain

    Point a domain you already own to your Lulu storefront.

    4 steps · 3 min read

  10. Store access: password protection and preview links

    Keep a store private during setup and open it when ready.

    4 steps · 8 min read

  11. SEO: search visibility, metadata, and redirects

    Control discovery settings and fix common search presentation issues.

    4 steps · 8 min read

CHAPTER 04

Set up checkout and delivery

  1. Connect a payment provider

    Find payment settings and prepare your store to accept supported payment methods.

    4 steps · 3 min read

  2. Installments and BNPL: configure eligible payment options

    Review provider connections and bank installment plans.

    4 steps · 8 min read

  3. Checkout: contact details, accounts, and options

    Choose the information collected during checkout.

    4 steps · 8 min read

  4. Set up shipping and delivery

    Review shipping profiles, zones, rates, and delivery options before you launch.

    4 steps · 3 min read

  5. Locations: set up where stock is held

    Keep inventory tied to the places that store and fulfill it.

    4 steps · 8 min read

  6. Taxes and duties: enter your store configuration

    Find the tax controls and validate their effect on a test checkout.

    4 steps · 8 min read

  7. Notifications: review customer emails

    Review templates and confirm that customer messages contain the right information.

    4 steps · 8 min read

  8. Policies and privacy: publish customer information

    Add store policies and review customer privacy controls.

    4 steps · 8 min read

  9. Brand and languages: maintain store identity

    Review brand assets and the languages configured for your store.

    4 steps · 8 min read

CHAPTER 05

Serve customers

  1. Review and fulfill an order

    Read payment and fulfillment status before preparing a customer’s order.

    4 steps · 3 min read

  2. Draft orders: create an order and send an invoice

    Prepare a manual order before taking payment.

    4 steps · 8 min read

  3. Refunds and cancellations: correct an order

    Review refundable quantities, restocking, and cancellation status.

    4 steps · 8 min read

  4. Abandoned checkouts: review incomplete purchases

    Find incomplete checkouts and review recovery settings.

    4 steps · 8 min read

  5. Gift cards: issue, manage, and report

    Create a gift card and track its balance and status.

    4 steps · 8 min read

  6. Find and manage customer records

    Find customers, review their purchase history, and maintain useful records.

    5 steps · 3 min read

  7. Segments: group customers by conditions

    Build a reusable customer group and inspect who matches.

    4 steps · 8 min read

  8. Reviews and inbox: respond to customers

    Moderate reviews and manage conversations from the admin.

    4 steps · 8 min read

CHAPTER 06

Market and grow

  1. Create a discount code

    Set an offer, its eligibility, and its limits before sharing it with customers.

    4 steps · 3 min read

  2. Understand your sales overview

    Use the Home page and Analytics to answer specific questions about your store.

    4 steps · 3 min read

  3. Campaigns: track marketing activity and attribution

    Create campaign records and inspect the source of recorded sales.

    4 steps · 8 min read

  4. Bundles and comparison: help customers choose

    Configure bundle offers and the product attributes used for comparison.

    4 steps · 8 min read

  5. CRM, loyalty, and automations: manage retention

    Review customer tasks, points, and available automation runs.

    4 steps · 8 min read

  6. Google and Facebook: connect product feeds

    Find your catalog feed and configure the channel connection.

    4 steps · 8 min read

  7. Markets: regional settings, catalogs, and rollouts

    Organize regional selling settings and review inherited defaults.

    4 steps · 8 min read

  8. B2B: companies and wholesale price lists

    Manage company accounts, payment terms, and negotiated prices.

    4 steps · 8 min read

  9. Marketplace channels: activation, listings, and sync

    Connect available external marketplaces and monitor listing and order synchronization.

    4 steps · 8 min read

  10. Multi-vendor marketplace: sellers and policies

    Review marketplace activation, seller onboarding, and commission settings.

    4 steps · 8 min read

  11. Linked stores: product sync and group reports

    Manage a group of stores and review shared operating reports.

    4 steps · 8 min read

  12. Subscriptions: plans and subscriber management

    Configure available recurring-order plans and manage subscribers.

    4 steps · 8 min read

  13. Auctions, preorders, and offers: launch an optional selling tool

    Find the setup sequence for app-based selling methods.

    4 steps · 8 min read

  14. Wise AI: assistant, credits, and discovery

    Find AI tools and review their output and usage.

    4 steps · 8 min read

CHAPTER 07

Maintain the store

  1. Add team members and review access

    Give staff access to the parts of your store they need.

    5 steps · 3 min read

  2. Security: account details and logged-in devices

    Change your password and remove access from old devices.

    4 steps · 8 min read

  3. Backups: download and preview a restore

    Create a backup and understand the restore preview before changing store data.

    4 steps · 8 min read

  4. Billing: invoices, app charges, and plan changes

    Find your bills and distinguish store, app, and provider charges.

    4 steps · 8 min read

  5. Troubleshooting: missing products, checkout, and support

    Work through common issues and give support the details needed to investigate.

    4 steps · 8 min read

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