Abandoned checkouts: review incomplete purchases

Find incomplete checkouts and review recovery settings.

Before you start

A checkout is not a paid order. Use customer contact details only for the purpose allowed by their consent and your policy.

On a phone? Open the admin menu to find the same section. Screenshots below show the desktop view; tap “Open full size” for a closer look.
STEP 1

Open incomplete checkouts

Go to Orders → Abandoned checkouts. Review the records available for your store.

  • Check the date and customer details before investigating.
Lulu Guide Demo
Abandoned checkouts: review incomplete purchases — Lulu demonstration admin
Actual Lulu admin · Demonstration store and sample dataOpen full size ↗
STEP 2

Look for friction

Compare the affected products and customer destination with your stock, payment, and shipping setup.

  • Reproduce the journey with your own test details.
  • Check for a destination with no shipping rate.
STEP 3

Review recovery settings

Open Settings → Checkout and find Abandoned checkout emails. Review the available controls and save intended changes.

  • Use a test inbox to verify the recovery journey before relying on it.
STEP 4

Measure recovery

Compare recovered purchases with actual Orders. Avoid treating a reminder being sent as a completed sale.

  • Check whether the customer already completed a later order.

CHECK YOUR WORK

You’re ready when…

  • Checkout obstacles have been checked.
  • Recovery is measured using actual completed orders.

IF SOMETHING DOESN’T LOOK RIGHT

Troubleshooting

Why is the list empty?

There may be no recorded abandoned checkouts for this store. A visitor who only browses or adds to cart may not create a checkout record.

Why is a control missing or unavailable?

Confirm that you are in the correct store and that your role allows this action. Optional apps and channels may require installation, a plan, or activation. Share the screen name and error with support if access is still unclear.

Keep going

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