1. Lead with useful photography
Show the product clearly, including scale, material, details, and relevant variations. Use accurate images and descriptive alternative text. Keep image dimensions consistent within a collection.
2. Write for a decision
Explain what the product does, who it is for, and the details a buyer cannot judge from a photo. Include measurements, materials, care, compatibility, or ingredients where relevant. Review AI drafts for accuracy.
3. Make choices easy
Give variants clear names and show availability. Avoid burying size information, delivery expectations, and return conditions. Use compatible size-guide or comparison tools only when they make the decision easier.
4. Make trust specific
Publish authentic product feedback and clear business contact information. Do not invent reviews, certification marks, or performance statistics. Explain the order and delivery process plainly.
5. Test on a small screen
Check that product images, options, price, and add-to-cart controls remain usable on a phone. Test longer titles, sold-out variants, and slow connections. Review the cart after each change.
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