1. Start with the experience
Before adding campaigns, look at delivery, product quality, and customer questions. A clear order confirmation and helpful response can matter more than another promotional message.
2. Segment thoughtfully
Use the customer and purchasing information available in your store to create useful audiences. A first-time customer may need different information from a repeat buyer or a wholesale account.
3. Make offers sustainable
Choose an offer that serves a goal and fits your margin. Set eligibility, dates, and usage limits, then test it in the cart. Plan how discounts interact with shipping and other promotions.
4. Respect customer preferences
Use email, SMS, or messaging only where you have the necessary consent. Make it clear how customers can stop marketing messages. Review provider charges before sending at scale.
5. Learn from the results
Look at orders, repeat purchases, redemptions, and customer feedback. Compare similar periods and avoid attributing every sale to the latest campaign. Change one meaningful thing at a time.
Explore the Lulu platform, compare packages, or ask the team about your setup.